In this week’s issue, I Iook at the challenges brands face when scaling up. How do the likes of Gail’s and Loungers go from independent operators to national chains, without losing the very essence of what made the business so successful in the first place?
In the numbers, I look at the geography of expansion and US brands in the UK. Tim Hortons and Popeyes to Wendy's and Chick-fil-A - are writing their own chapter in the story of Britain's changing communities.
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